This is our directors commentary which is about all three of our products and how they work together in tandem.
This is what we will be saying on a word document:
Directors Commentary
Hi we are Barefoot productions and we are here to talk about our latest project Torn.
‘Torn’ is about a teenage girl who is depressed, lonely and whose past haunts her. One day she decides to leave her home, and decides to keep walking until she finds her mother. Along her way she meets different characters which make her realize different aspects in life and come to terms with. She then reaches the point where she is at the edge of the cliff and has to decide whether to jump or not. Her friends stop her. The twist at the end is that none of the characters existed and was her subconscious telling her not to jump.
In our advertising campaign consisting of a radio advert and poster we have kept to a theme of mystery and intrigue. This means we have chosen not to give too much away about the film or give too much information. For example in the radio advert we placed together highlights from the audio taken from the film and deiced not to add voice over the top that radio adverts sometimes used. This helps to build the concept and tension and will reach out to our target audience.
The same concept was used for our poster, we have used a faded effect on the four imaginary characters which coincides with one of our ending shots where the four then disappear. This in turn helps to create mystery and intrigue. Which we hope will catch audience’s attention, and they will then want to know more about the film. By advertising in this way we may be able to attract viewers outside our target audience who may be curious about the film; this would mean that more people may possibly watch our film.
In order to keep the theme across our product we have used the same font “Ransom Note” for our poster and opening titles. We chose this font as it signifies the different characteristics and parts of Sian’s being within the individual letters, then grouped them together to make the whole being or word. We also liked the idea from our mood board, which then helped us to choose our slogan “Would You Take This Shortcut?”
Our ancillary texts complement our main product by generating a significant amount of interest for our viewers which encourages them to view the main product. Therefore we feel we have created an effective combination.
And here is the recorded version:
